Electric Josh

Wednesday, October 23, 2002

So there's a commercial for an insurance company or a brokerage or something that uses When I'm Sixty-Four by the Beatles to invoke a sense of "mutual funds!" or "insurance!" or something. The rendition in the ad features a really bad singing voice and the line:

If I'd been out 'til quarter to three/Would you lock the duh?

The duh is indescribably annoying. Besides, that song reminds me of sitting on the floor in my grandparents' living room in Indiana, among other things, but none of those things is financial services. The TV has no right to be trying to wipe out my happy musical associations! I aggressively stab the mute button. #